In the whole sports goods manufacturing industry, the fitness equipment has maintained a rapid growth. Under the trend of the Internet, fitness equipment, the old brand has a sense of survival crisis. Channel change, product technology iteration acceleration, intelligent production...... A series of innovative initiatives for the development of the industry to bring more vitality. At the same time, it also makes tug of war between brand upgrade again. 2016 fitness equipment enterprises how to grasp the industry development context, to meet the challenges of the 3.5 era of industry?

    "State Council 's" 46, "after the release of fitness programs throughout the country, more people to participate in the initiative to participate in fitness, which has played a very large role in promoting the development of fitness equipment industry. Over the next few years, the entire fitness equipment market will continue to heat up." The general manager of Shanghai Dana Exhibition Services Ltd. Peng Chong said.